Packaging can be a “silent salesperson” compelling consumers to make a purchasing decision within seconds which can lead to a lifetime of brand loyalty. At the point of sale, a package needs to be attractive and appealing to the consumer’s emotional side while providing key information. Below are top tips for creating packaging designed to sell. Know your Market The ...

From Baby Boomers to Millennials, taste preferences are evolving and there’s a notable increase in healthy foods in single-serving cups at coffee shops, convenience stores, markets, and club stores. Read about the top five trends for food in cups and learn why preparing and enjoying meals “on-the-go” is as easy as ever. Breakfast in a Cup The most important meal ...