Packaging can be a “silent salesperson” compelling consumers to make a purchasing decision within seconds which can lead to a lifetime of brand loyalty. At the point of sale, a package needs to be attractive and appealing to the consumer’s emotional side while providing key information. Below are top tips for creating packaging designed to sell.
Know your Market
The first step to getting your product into the consumer’s hands is to know your market. What are your target audience’s needs and wants? If you have a food product, does your customer want a microwavable single serve cup for on-the-go convenience? Does your customer want family size or multi-pack options? When selecting packaging materials and designing graphics, consider what your competition is doing and how your packaging sets your product apart.
Create Attractive Graphics with Shelf Appeal
A well designed package communicates all necessary information and branding with eye-catching graphics that can influence a consumer’s buying decisions. Is your logo paramount to your branding? What colors are most attractive? Will photography help sell your product? Be bold with key information on the front of the package and utilize the back to provide additional information to enhance the consumers’ experience.
Build a Positive User Friendly Experience
Packaging needs to be user friendly and functional for both the consumer and retailer. The package should protect the product, offer ease of use, include clear instructions, and have key information prominent. In some instances, packaging graphics may include games, recipes, or a short story about the product or company to further connect with the target audience. Consider offering point-of-purchase displays to further increase sales.
Work with Professionals
Partner with an experienced packaging manufacturer who can provide invaluable insight on material and printing options. Work with a graphic designer familiar with packaging structures. For the best printing results, have the designer to work directly with the packaging manufacturer to create and set-up the graphics appropriately.
Proofread Carefully
Depending on the product, the packaging may need specific consumer information to comply with health and safety regulations. For instance, packaging for a food product may have a Nutrition Facts label, ingredients, allergen statement, net weight, and a barcode. Double check that the content, text size and barcode meet requirements to keep your product in the marketplace.
When utilizing functional and attractive creative packaging, complete with required information, you can stay ahead of your competition with a product and package that is designed to sell.
Celebrating over 25 years of experience and innovation, Interpress Technologies is a leading food packaging manufacturer specializing in formed paperboard containers, wrapped cups, printed sidewalls, and folding cartons with high impact graphics. Interpress has three locations producing packaging “Made in USA” with certified sustainable paperboard. Interpac Technologies, a sister company, is a certified organic co-pack facility and fills cups, bags, pouches, and specialty oils (coconut, olive, flax).
For more information, contact Interpress Technologies at 800.929.9771 or [email protected].
