It was great to be in back in Baltimore at Expo East in September where we visited with many companies and saw some of the newest hot products in the natural products industry. We look forward to Natural Products Expo West in Anaheim 2017, where were will be exhibiting at Booth# 1521!
Consumers are craving convenience and the availability of single-serve on-the-go cups in healthy and innovative options are expanding more than ever.
What is the Cup Rave About?
Single-serve cups are becoming increasingly popular due to its ease of use, portability, and versatility. Parents, students, workers and retirees alike are enjoying a variety of grab-and-go
cup options to fuel their lifestyle. Brand owners and retailers recognize cups as cost effective packaging that it is a lightweight, ships efficiently and displays well in store environments.
Off to a Great Start
For a hassle-free breakfast in a flash, there’s a wide assortment of breakfast choices making the mornings easier. Besides ready-to-eat favorites such as cereal and granola cups, and yogurts, there are many other wholesome options can be prepared in as little as 1-3 minutes. Oatmeal, muesli, ancient grains, muffins, and breakfast bowls are available in an enticing array of flavor combinations requiring minimal preparation and no clean up.
Convenient Meals and Sides
Instant noodle soup is not the only quick and easy meal in a cup. Hearty vegetable soups, chowders and chilis, jambalaya and seasoned rice, comfort foods such as mashed potatoes and macaroni and cheese, savory beans and lentils, and gourmet pasta with super grains are just a few of the single-serve options now available. In additional to offering convenience, many single-serve cup products are organic, Non-GMO Project Verified, high-protein, gluten-free, vegan, dairy-free, diabetes-friendly, and Kosher.
Grab-and-Go Snack Time
Fruit and snack cup variety also has expanded. As well as favorites such as apple sauce and mandarin oranges cups, there are mangos, papayas and even blueberries packed in natural juices that can be enjoyed all year around. Other new snack cups include crackers with hummus, cookies and with chocolate dip.
Last but Not Least- Desserts!
It is frozen treats galore with the increase in pint size frozen treats. Compared to half-gallon containers, the smaller pint size packages are easy to share and create more shelf space. This allows for a wider selection of local and specialty brands of ice creams, coconut and dairy free alternatives, gelatos, and sorbets. For fresh baked goodness, there’s frozen cookie dough in cups or you may find decadent chocolate cake mix in a cup as well as gluten-free brownie and cookie mixes.
Cups offer convenience in the palm of your hands. Consumers can look forward to new healthy options, authentic blends and inventive flavors as the on-the-go and single-serve cup market continues to grow.
Celebrating over 25 years of experience and innovation, Interpress Technologies is food packaging leader specializing in formed paperboard cups and containers, wrapped cups, printed sidewalls, and folding cartons with high impact graphics. Interpress has three locations producing packaging “Made in USA” with certified sustainable paperboard. Interpac Technologies, a sister company, is a certified organic co-manufacturing facility and fills cups, oils (coconut, olive, flax), bags and pouches.
Packaging can be a “silent salesperson” compelling consumers to make a purchasing decision within seconds which can lead to a lifetime of brand loyalty. At the point of sale, a package needs to be attractive and appealing to the consumer’s emotional side while providing key information. Below are top tips for creating packaging designed to sell.
Know your Market
The first step to getting your product into the consumer’s hands is to know your market. What are your target audience’s needs and wants? If you have a food product, does your customer want a microwavable single serve cup for on-the-go convenience? Does your customer want family size or multi-pack options? When selecting packaging materials and designing graphics, consider what your competition is doing and how your packaging sets your product apart.
Create Attractive Graphics with Shelf Appeal
A well designed package communicates all necessary information and branding with eye-catching graphics that can influence a consumer’s buying decisions. Is your logo paramount to your branding? What colors are most attractive? Will photography help sell your product? Be bold with key information on the front of the package and utilize the back to provide additional information to enhance the consumers’ experience.
Build a Positive User Friendly Experience
Packaging needs to be user friendly and functional for both the consumer and retailer. The package should protect the product, offer ease of use, include clear instructions, and have key information prominent. In some instances, packaging graphics may include games, recipes, or a short story about the product or company to further connect with the target audience. Consider offering point-of-purchase displays to further increase sales.
Work with Professionals
Partner with an experienced packaging manufacturer who can provide invaluable insight on material and printing options. Work with a graphic designer familiar with packaging structures. For the best printing results, have the designer to work directly with the packaging manufacturer to create and set-up the graphics appropriately.
Depending on the product, the packaging may need specific consumer information to comply with health and safety regulations. For instance, packaging for a food product may have a Nutrition Facts label, ingredients, allergen statement, net weight, and a barcode. Double check that the content, text size and barcode meet requirements to keep your product in the marketplace.
When utilizing functional and attractive creative packaging, complete with required information, you can stay ahead of your competition with a product and package that is designed to sell.
Celebrating over 25 years of experience and innovation, Interpress Technologies is a leading food packaging manufacturer specializing in formed paperboard containers, wrapped cups, printed sidewalls, and folding cartons with high impact graphics. Interpress has three locations producing packaging “Made in USA” with certified sustainable paperboard. Interpac Technologies, a sister company, is a certified organic co-pack facility and fills cups, bags, pouches, and specialty oils (coconut, olive, flax).
For more information, contact Interpress Technologies at 800.929.9771 or [email protected].
From Baby Boomers to Millennials, taste preferences are evolving and there’s a notable increase in healthy foods in single-serving cups at coffee shops, convenience stores, markets, and club stores. Read about the top five trends for food in cups and learn why preparing and enjoying meals “on-the-go” is as easy as ever.
Breakfast in a Cup
The most important meal of the day is getting healthier and easier to take with you. From schools to supermarkets, hot cereal, ready-to-eat-cereal, and granola are becoming more conveniently available in cups. In supermarket freezer sections, you may find foods ranging from steel-cut oatmeal to scrambled egg breakfast bowls. Breakfast in a cup can be ready in a flash, with no dishes to wash.
Health-Minded Options in a Cup
Consumers are hungry for information and variety, when it comes to nutritious food options and specific dietary needs. You’ll find meals, snacks, and baking mixes specially made and labeled to meet specific requirements such as all natural, organic, Non-GMO Project Verified, high-fiber, high-protein, gluten-free, vegan, dairy-free, diabetes-friendly, and Kosher. Now that’s a healthy mouthful!
Wide Variety of Flavorful Meals in a Cup
Meals in a cup go beyond “just add hot water” to make instant noodle soup. The variety includes hearty soups, seasoned rice, macaroni and cheese, vegetable chili, steak fajita, beans and lentils, and gourmet pasta with super grains. Many of these favorites are available in microwavable paperboard cups or in wrapped cups in the store aisles or freezer section. Variety is the spice of life!
Cups with Eye-catching Graphics and Shelf Appeal
Skillful graphic designers familiar with packaging, food photography, and cup printing and manufacturing are creating sharp graphics with optimum shelf and visual appeal. A well designed package communicates all the necessary information and branding with the eye-catching graphics than can influence a consumer’s buying decisions. Additionally, infographics can enhance consumer’s experience as the cup is often held and read while the contents are enjoyed.
Cups with Lids
A lid, crowning the top of a cup, can give a product a premium look and feel. Lids can be a re-sealable closure, aid in food preparation, distinguish a brand, and enhance shelf appeal. Sometimes identical lid graphics are used across a product line for uniformity, and other times lids with unique rim colors differentiate individual flavors.
With so many healthy and tasty foods in cups available, a quick, easy, and satisfying meal, conveniently held in the palm of your hand is something to smile about… happiness in a cup.
Interpress Technologies is a food packaging leader in formed paperboard containers, wrapped cups, printed sidewalls, and folding cartons with high impact graphics. Interpress has three locations producing packaging “Made in USA” with SFI, FSC, and PEFC certified sustainable paperboard. InterPac Technologies, a sister company, is a certified organic co-pack facility and fills cups, oils (coconut, olive, flax), bags and pouches.
For more information, contact Interpress Technologies at 800.929.9771 or [email protected].